Places and fills

Every publicity place as an element of a composed page, filled by the build's own selection: the Ferrymead Noticeboard, a harbour town that does not exist, and its invented advertisers.

The quay notes, with the lead-side beside them

A row of two columns: the notes on the left, the lead-side on the right. The most prominent place is filled first — the rectangle at a wide viewport, a banner below it — and the ferries' advertisement may take a stream place only, so the chandlery lands here. The notes end with a casualty drill.

Two places side by side: the stream beside the kind place

The single stream place and the kind place share a row. The adjacency rule keeps a travel advertisement two entries away from the drill above, so the ferries are refused on the left and the café takes the place; on the right, a sponsorship in the text form — the sponsor's mark, the line, and the name and link from the registry; paid, so the link says so.

The town notes, then the stream at double width

Away from the drill the ferries' advertisement is admissible: the wide banner at a wide viewport, the mobile banner below.

A rail place and a notice, side by side

Supported by the rowing club — the mark, a line, the name from the registry; not paid, so a plain link — beside a notice: two notices of equal rank share that place by the day, the same day the same face, never a clock — and the slot rotates at view time too, so after the page loads the viewer may show the other, by a seed of its own, never recorded.

NoticeTide tables for OctoberAt the harbour office and on the notice board.

An empty place

A place that accepts promotions, and no promotion to fill it: the labelled placeholder, its rendered size written by the viewer.

Promotion

A demonstration: Ferrymead and its advertisers are invented. Every place is filled by the build from committed fills and creatives; nothing is requested from anyone.